Wired 14.09: Spam + Blogs = Trouble

Wired 14.09: Spam + Blogs = Trouble: "I am aware that spending a lot of time Googling yourself is kind of narcissistic, OK? But there are situations, I would argue, when it is efficiently – even forgivably – narcissistic. When I published a book last year, I wanted to know what, if anything, people were saying about it. Ego-surfing was the obvious way to do that. Which is how I stumbled across Some Title."